Response to “The Marketing of No Marketing”
28 FebThis article is about Pabst beer, and their marketing plan which essentially consists of as close to nothing as possible. The article explains how Pabst doesn’t spend any money on tv commercials, billboards, or sponsorships through famous athletes of celebrities. And in turn Pabst beer is more attractive to people who are against the big budget marketing plans of other companies. I think that this might be true, but I think that the biggest draw to Pabst beer is the fact that is one of the cheapest beers. I think it might just be a coincidence that people who are categorized as going against big marketing schemes are also people who don’t have very much money. I think that if Pabst was more expensive than other beers and still used this marketing strategy they wouldn’t be successful.
